January 6, 2023


Finding new clients for a recruitment agency can be challenging in today’s competitive market. However, recruiters who are willing to put in the effort and use the right strategies can still find success when it comes to sourcing new clients. In this blog post, we will discuss how recruiters can get more clients by using effective tactics such as networking, leveraging technology, and building relationships with potential customers. By following these steps, we show how recruiters get clients who will provide sustainable business for their agency.

How do recruiters find clients?

Local Networking Events

1. Build an online presence through the company website, social media accounts, and job boards

2. Networking events or recruitment fairs

3. Referrals from friends and colleagues

4. Cold calling potential clients

5. Utilizing recruitment software to find new leads

6. Advertise job openings in local newspapers or classifieds

7. Attending industry-specific conferences and meetings

8. Pay for sponsored ads on search engines and other websites

9. Establish strategic partnerships with other businesses in the area

10.Develop relationships with hiring managers in your target industries

Create an elevator pitch and proposal process

For recruiters who are looking to get clients for their staffing agency, it is essential to have an elevator pitch and proposal process in place. An elevator pitch should be concise yet contain enough information to inform potential clients about the services provided by your recruitment agency. It should also include why potential customers should choose your recruitment agency over others as well as the value that it can bring to their business.

This elevator pitch should be used as the foundation for creating a formal proposal document. This document should outline in detail why your recruitment agency is the best option for clients, including the services offered, prices, and any incentives or guarantees that you provide. This proposal process can be sent directly to prospects.

LinkedIn groups

LinkedIn is the largest online networking site on the internet. The website has groups for different jobs and business types in the online community. If a recruiting firm is trying to find clients then this website can serve as a perfect starting point. You can utilize this referred business by reaching your current customers via LinkedIn. Take part in their groups or ask a member to suggest groups for membership.

While this is going on, polishing up the profile helps you stand out on LinkedIn. Having a group on LinkedIn gives your current client a unique connection. You have commonalities to establish the relations between two people. This software is great for scraping people from LinkedIn groups and automatically sending them messages.

Run Email Campaigns And Track Them

Email campaigns are one of the most effective ways to get the attention of potential clients. You can use email campaigns by sending newsletters, e-books, and other content to prospects to keep them informed about your services and solutions.

It is recommended that you track your emails using tools like MailChimp or Google Analytics so you can monitor how many people opened the email, clicked on any links or downloaded attachments. This data can then be used to measure the effectiveness of each campaign and improve future campaigns.

Asking for referrals

Email Campaigns

Referral marketing is an incredibly specific marketing tactic. Just ask current customers who already use our services for recommendations. Asking for referrals can be helpful because referrals feel personalized — unlike advertisements.

When your business is recommended by people that you can trust, then potential customers will trust you. This can help build your customer base and make it easier to find new clients.

Connect With Social Media

Social media has created an online environment for communicating with everyone and therefore it is no surprise that the platform is gaining traction in recruitment-related fields. Many potential clients and applicants are available on Social media.

How many people follow a company? LinkedIn is a popular platform to promote employee branding campaigns. This site can also serve as a way to advertise your recruitment agency. A great way to use these opportunities is to join professional community sites to connect people with prospects.

Using LinkedIn Outreach can be one of the most effective ways for B2B Sales success. We have a few different articles for this specifically but this one sums it up along with the helpful software.

Many recruitment agencies find clients through Cold Calling

It’s the old tricks that can target clients at both B2B and C levels. Nevertheless, it can appear costlier and have very few returns if left incomplete. Cold Calls have proven to be extremely profitable for recruiting. Most companies use cold calling for prospects.

The first step to utilizing such a technique, however, is to work hard. Find out who your potential customer is. Create target groups and match your service offerings to them. Second, you must choose the appropriate time to conduct discussions.

Guest blogging

Guest blogging is a form of online marketing that allows companies to post content on another website in exchange for promotional opportunities. It can be used to build relationships with other businesses and potential clients while gaining exposure to new audiences.

Blogging also has its own set of benefits. This method allows recruiters to create informative and engaging content that will draw potential clients in. It also helps to build relationships by providing an opportunity for valuable dialogue.

Participate in networking events

networking events

Networking is a great way to meet potential clients. It’s important to attend local events, industry gatherings, and exhibitions that can provide opportunities for recruiters to discuss their services with prospects.

These events are one of the best ways to form relationships with potential customers. Networking allows for face-to-face interactions, which can give the recruiter a better chance to explain their services in detail and showcase the value they can offer.

Event directories

Events Directory offers several opportunities to get leads through recruiting and building relationships. Online event listings can often provide a free service with a list of the events and the businesses to participate in. This allows a recruiting agency to showcase your elevator pitch to a potential client on a personal level.

Similarly, event directories provide invaluable sources for both Cold Call and Email Marketing campaign to build networks and hire clients.

See our previous article about how we use other people’s LinkedIn Events to find new sales leads.

Use Job Portals To Know Who Is Hiring

recruit, talent, job description

Almost every business in any field has jobs on job posting sites. Usually, companies find online job postings extremely effective in recruiting new clients. The recruitment agency can then contact them to discuss hiring solutions to fill jobs.

Job boards are a great way to find potential clients, who may not otherwise be aware of the recruitment agency. By searching the job postings and offering advice on how to optimize their recruitment process, recruiters can form valuable relationships with these companies.

Pay-per-click advertising

PPC advertisements can be very effective tactics. PPC means pay per click and the term provides an accurate summary of what ads are. In PPC advertising you only pay for clickable advertisements in the advertising campaign.

Using PPC for recruitment advertising will enable recruiters to target the right potential clients. This helps to keep the sales process more focused and efficient.

Sum It Up

Finding clients for recruitment agencies can be difficult, but it doesn’t have to be. With the right strategy and knowledge of how customers think, you can maximize your efforts and increase sales with less effort. We hope this article has provided some useful insights into leveraging different methods such as Cold Calling, Guest Blogging, LinkedIn Outreach, Networking Events, Event Directories, Job Portals, and Pay-per-click Advertising to find potential clients in a competitive market. So what are you waiting for? Get out there and start building relationships that will lead to more successful recruitment outcomes! Check out this article on Lead Prospecting Strategies as well.

About the Author

Michael Glaubitz

Michael has over 22 years in Public Safety but has always had side jobs. From Logistics to Real Estate, Finance, and Staffing there have been many experiences. These all lead to Social Selling and Marketing as both a Salesperson, Small Business Marketer and Recruiter. By combining all of this experience with an innate desire to serve others he plans to deliver more value than you can handle.

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