December 6, 2022


Social media has been in everyone’s lives for a long time so why not start recruiting with Facebook if you have not already? With billions of users on Facebook daily the potential to find candidates is high. Consider the fact that most job seekers are looking for job opportunities through Facebook careers pages. Can Facebook improve recruiting? What is the best way to find a job candidate on Facebook? Let’s start with a quick look at how Facebook changed the recruitment process.

What is Facebook recruiting?

Recruiting, social, media

Facebook recruiting is the process of finding candidates for a job through the use of Facebook. This can include using the Facebook platform to search for potential candidates, posting jobs on Facebook, and utilizing Facebook tools to assess candidates.

Through Facebook recruiting, employers can easily reach out to potential candidates cost-effectively and efficiently.

Recruiting on Facebook is increasingly becoming an effective way for companies to find the best talent for their business. Here are some tips on how you can effectively use Facebook recruiting:

– Create a Career Page

– Post Jobs Regularly

– Utilize Ads and Targeting Options

– Participate in Groups and Events

– Use the Right Hashtags

– Engage with Potential Candidates

These tips should help you to master recruiting on Facebook! With careful planning, consistent posting, and engaging potential candidates, you can create an effective recruiting strategy that will bring you great results.

Why you should be recruiting on Facebook?

facebook, recruiting, gains

Facebook recruiting is a great way to find talented job candidates. With billions of active users, Facebook provides employers with an expansive and readily available pool of potential candidates. Additionally, Facebook recruiting is cost-effective and efficient, making it an appealing option for companies of all sizes.

In addition to the many benefits of Facebook recruiting, it is also important to be aware of the best practices for recruiting on Facebook. By following the tips listed below, you can ensure that your Facebook recruiting process is successful and efficient.

Create a paid ad campaign for job postings

paid ads, facebook, social network

Sharing a post to your followers is limited. For your job advertisement to reach a large audience on Facebook, you have to promote it with Facebook Ads.

A typical advertising campaign setup includes a three-stage process: Campaign details. Detailed campaigns are needed to select a particular target. Those numbers tell Facebook’s algorithm what goals a user wants. When searching for jobs it’s wise to choose Reach or Traffic.

Choose the target audience

Facebook recruiting offers a great opportunity to select your target audience. You can narrow down potential candidates by location, age, gender, and even further with hobbies and interests. Targeting the right people will help you to find qualified employees who are more likely to apply and be successful.

High employee referral rates

If you create your own business profile on Facebook, you will help other team members see your work postings easily. Building an employer brand increases the potential of people sharing their posts and using referral marketing in hiring.

Every time a team member is tagged on the post or photograph the entire team’s followers see the post too. If an employee shares a blog post on Facebook it means that you are reaching a larger audience.

Create a Facebook Business page

Recruitment, facebook, facebook company page

Before you begin Facebook recruiting, you must create a Facebook Business Page for your company. When you have a very large business that frequently employs, it’s advisable to create separate job listings for each of these jobs.

However, it should be easy to run all posts from HR to marketing in one business page. You may create pages through Page > Create Page > Businesses or Brands. Please fill in all the details for your business and get started!

Share your job posting on Facebook groups

Another excellent way to get passive applicants is by posting job ads online in Facebook groups. There will be no problem choosing them. These can be easily found by searching your targeted keywords or filtering by groups.

I found a few of these groups by combining Google and Facebook. If you wish to advertise an open job in a group please try to add value and the job posting.

Wide candidate reach

When recruiting on Facebook, you have the opportunity to find potential candidates who are not actively searching for a job. People in search of jobs might flock to sites like LinkedIn or Indeed but those using Facebook may be looking for something else – such as networking opportunities, industry news, etc.

Facebook recruiting allows employers to reach these passive jobseekers while utilizing their large networks. Through ads, recruiting events and employer branding, companies can engage these users to find potential candidates. This helps you to boost the recruiting process exponentially.

Fast sourcing

When an employer posts a job advertisement on job-seeking websites you are passively awaiting applicants to apply. In the most effective scenarios, you should be able to choose a candidate in 1-5 weeks. It can sometimes take months to recruit a highly qualified candidate to see an advertisement.

Facebook recruiters are the one responsible for the job. The faster you can reach the perfect candidates the quicker you will get the job. By pushing the job to get in front of candidates you can speed up the process. You can also increase the time to fill period by actively reaching out to prospects in active groups.

Low candidate sourcing costs

The low cost also helps recruit people on Facebook. Typically, a job can range between $25-600 dollars per posting on job boards (typically more niche jobs are the higher the cost). The prices for job postings on Facebook are very affordable compared to the competition. Using a personal page you will reach all your friends free of charge. Some are actually not active job hunters, but they won’t apply.

Facebook recruiting can help to keep the costs down and still get quality applicants. It will be a great way for employers to stay within budget and get more bang for their buck in recruiting. You don’t have to worry about whether someone actually saw your posting or not, because it is going out directly to people who would be interested.

Create an appealing job posting on Facebook

hiring, recruitment, career

How do I create jobs on Facebook? This is where well written copy comes in. Copy Writing It is advisable to have fewer words on the site and mention some advantages. You might choose a pay range, perks such as a gym card or a trip, or whatever it is that separates you from your competition. While this is not directly connected to the position, it will help you attract attention.

To assist with the copywriting or a job description template you HAVE to try this AI Content and Copywriting Tool we HIGHLY recommend.

And to see that software along with the others we use to scrape Facebook for data check out this article: The Complete Guide to Outreach for Recruiting.

Boost your Facebook posts

advertise, facebook, account

Adding people to your Facebook page allows them to view & see your posts in a more effective way without spending money but another way to reach more candidates is to Boost your posts.

Boosting your posts will put your job openings in front of more people on the platform, which means more potential job applicants.

By providing details about the skills and experience you’re looking for in a candidate, as well as information about what makes your company great, you can ensure that those who are interested in applying to your company will see these offers.

How to recruit on Facebook: Step-by-step guide

Facebook recruiting does go beyond a job advertisement on Facebook. Recruitments can be done on Facebook with just a couple of clicks. It’s easy to use FB and Google to look for vacancies and get new job applicants. How can you increase Facebook recruitment success by implementing Facebook recruiting activities? You can advertise new jobs on Facebook!

We are now recruiting with social media because the HR field is changing. A key trend for recruitment in recent years has been Facebook’s potential for recruiting. The practice also has an online buzzword – Facebook recruiting.


Paid promotion of your Facebook recruitment job ads

Paid promotion of job ads is the fastest way to reach your desired candidates. It helps you to cast a wider net and increases the engagement rate with potential applicants.

To make sure that recruiting through Facebook Ads is effective, start by creating high-quality content that relates directly to what type of people you are recruiting for. Use visuals to capture their interest and provide them with insights about the job opportunity.

You can also target potential candidates based on criteria such as location, age or education to ensure that your ads are reaching people who meet your recruiting needs. Lastly, you should track key metrics like impressions, clicks and conversions to measure the success of your campaigns.

Find potential candidates

Once you have the basics of recruiting through ads down, you can take your recruiting efforts to the next level by actively searching for potential candidates on Facebook. Many job seekers are active on social media platforms so it is important to use them to find people with the skills and experience that you need.

Use Facebook Live

video , conference, public speaking

Live Facebook chat lets you interact with candidates through live video or chat. This is a very effective recruitment tactic for Facebook because your phone does not need a video editor or other software.

You can organize events and chats on your site by putting them in the event wall. Have several employees answer candidates’ questions in real-time, and help them with their career selection process.

Share your company culture

If you need help recruiting on Facebook, learn how to showcase your company culture. Studies have shown that firms with strong employer branding can attract the best candidates. You can demonstrate a great culture within a company so that people can join in with you!

Social recruiting is an amazing way to offer potential applicants the chance to know the real life environment that is yours. Use social networking to let prospects know your business operates beyond flashy advertising.

Free promotion of your Facebook recruitment job ads

After your Facebook Ads are placed for open positions then others can share the posts and the job openings can be spread to friends of their friends. This process is completely free but takes longer compared to paid promotion. You can also opt to have their posts boosted.

Communication is the key to success

Candidate engagement is regarded as a very important recruiting indicator. Facebook can be an excellent tool to build a strong connection between candidates and employers.

Respond promptly to all questions posed, share recruiting updates, and give feedback on applications and posts. Candidates need to feel that they are valued and that there is someone behind the screen who is ready to answer their questions. This will help you build a better recruitment process and keep your recruiting efforts running smoothly!

Mistakes to Avoid when Recruiting on Facebook

When you start your Facebook recruitment you will make some mistakes. Here is a list of some common mistakes to avoid.

Not encouraging re-sharing posts

Another untapped resource is the possibility of sharing posts. Archived articles are not shared with other users. When you say “We are looking for an office manager… join us soon!” the message is just as relevant as the opportunities you have.

Targeting the wrong audience with your ads

missing, target, business

If you’re just getting started on social media, this may seem overwhelming to most people. I’m sure you will have dozens of questions about your ads, which targeted audience can be used to reach candidates. This list is very important and you will get the best answers over time and use a setup as described earlier. It is advisable to target your target demographics. Use their interests to attract those that are right for you.

Wasting time on manual sourcing

Manual searching is a wonderful method that gives amazing results, but it’s best done by using a very creative query and putting a lot of time into the process of searching. If your time is limited then I would recommend avoiding manually purchasing products. A lot of our software solutions to help with Outreach can apply to Facebook Recruiting. See the full list here.

As you can see, Facebook is a powerful tool for recruiting. It offers many ways to connect with potential candidates, and the best way to learn how to use it is to start using it! As you begin your recruiting efforts on Facebook, be sure to avoid common mistakes. By following these tips and avoiding these mistakes, you’ll be well on your way to finding the perfect candidate for your business.

About the Author

Michael Glaubitz

Michael has over 22 years in Public Safety but has always had side jobs. From Logistics to Real Estate, Finance, and Staffing there have been many experiences. These all lead to Social Selling and Marketing as both a Salesperson, Small Business Marketer and Recruiter. By combining all of this experience with an innate desire to serve others he plans to deliver more value than you can handle.

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}