July 5, 2022


The best LinkedIn automation tools can automatically send connection requests, follow up on prospects, and do other repetitive tasks. You can use them to hold contextual and personalized discussions with potential customers or clients.

In other words, they can help you generate more high-quality leads and grow your brand. Moreover, these things happen in the background with minimal human intervention, leaving you free to focus on other tasks.

There’s no doubt that automation tools like ProspectLadder are beneficial, but picking one among many options can be daunting. To make things easier for you, here are your top bets.

Best LinkedIn Automation Tools Reviews


linkedin automation

ProspectLadder is a software solution for talent acquisition using the LinkedIn platform. It also offers a DIY tool for search engine optimization, helping you boost your rankings on Google. However, its most famous feature is outreach automation to boost Linkedin lead generation.

There are over 800 million LinkedIn users, and ProspectLadder allows you to reach as many of them as possible. It has everything you need to run an effective sales prospecting campaign with minimal effort.


Popular LinkedIn Automation tools are in the market today, but ProspectLadder stands head and shoulders above the rest. It is a one-stop shop that can meet all your LinkedIn lead generation needs for LinkedIn.

  • Faster and Smarter Automated Messages

Sales professionals spend 18% of their time looking for and pursuing leads. Now, imagine taking back those hours and putting them into other value-adding activities — that is what ProspectLadder offers. This software solution can automatically send LinkedIn messages to all your LinkedIn prospects.

Moreover, these LinkedIn messages are highly personalized and do not appear spammy. It is an essential feature because it helps you achieve a high rate of return. ProspectLadder stands out even more because it can automate your LinkedIn outreach campaign within minutes.

You can use its CRM to track warm sales leads that offer a higher chance for conversion. With its “Reply Templates” tool, you can also reduce the time it takes to communicate with a client by 30%.

  • Automatic Sales Appointments

There are many ways that ProspectLadder can help you organize your LinkedIn outreach campaigns and run them on autopilot. It can monitor your performance by tracking the progress that you are making. From there, it automatically sends messages to your LinkedIn connections over time — a practice known in the industry as drip messaging.

Doing this prompts them to respond, allowing you to follow up and cultivate your relationship with them. ProspectLadder takes it further by identifying which messages can lead to more extended conversations with potential customers and clients.

Its consolidated inbox is especially helpful in doing all these things more quickly, saving you valuable time.

  • Overcome Common Customer Objections

The best thing about ProspectLadder’s approach to prospect automation is that it can put you in the best position to succeed. Its automated drip campaign uses introduction templates that can help you overcome the most common customer objections.

You can use these templates to write compelling connection requests and follow-up messages. That said, you can also craft your own.


  • Sends personalized LinkedIn messages
  •  Supports effective drip LinkedIn campaigns
  •  Offers a high return rate
  •  Generates high-quality leads


  • A bit expensive but worth the price for the return on your investment


automation tools

Skylead has the reputation of being one of the safest automation tools on the market today. It is a cloud-based platform that can help you look for relevant profiles on a social media platform like LinkedIn. More importantly, it can help you generate new leads on LinkedIn using advanced targeting options and other methods.

This tool will be helpful if you are a growth hacker, agency owner, or LinkedIn accounts manager.


Skylead is another all-in-one sales automation tool to help you find more potential customers and grow your business. It makes LinkedIn lead generation easy and offers a few other key features.

  • Smart Sequences

Skylead has a unique feature called bright sequences, which you can use to connect with other LinkedIn marketing touches. It offers advanced integrations that will help automate your workflow further and make your life much easier.

Even better, you can add Zapier to the mix, allowing you to create growth hacks on multiple channels. Skylead has a lot to offer on its own, but by linking it to other tools, you can take things to the next level.

  • Dynamic Personalization

Another thing that makes Skylead stand out is its dynamic personalization feature. It allows you to customize your outreach campaign beyond just plugging in the recipient’s first and last names. You can even use images and GIFs to boost your response rate.

This feature is essential given how competitive the market is today. It will separate you from the rest of the pack and give you a much-needed edge. If you want a separate software that connects to most of these for Personalized Sales software with Images, click this link.

  • Smart Inbox

LinkedIn’s native inbox is a bit clunky and hard to manage. It is elementary to lose LinkedIn messages, and the selection of filters is limited. Managing one LinkedIn account would be challenging, so how much more if you handle more?

The good thing is that Skylead offers a dedicated inbox that is very easy to use. With this feature, you won’t have to worry about missing out on any message or conversation.

  • Security

As mentioned above, security is something that Skylead takes very seriously. It provides a local and dedicated IP address when using the tool. This approach is safer because you don’t share credentials with others. In contrast, other LinkedIn tools offer a different IP address every time you log in.


  • Safe to use
  •  Enables high-level personalization
  •  Easy to use
  •  Offers growth hacks


  • Safety features are annoying sometimes
  •  A bit pricey

LinkedIn Sales Navigator

LinkedIn Lead Generation Using Sales Navigator

Sales Navigator is a social selling platform that can help you find prospects and build a mutually beneficial relationship with them. It is similar to the free search engine from LinkedIn, except that it is much more advanced. You can access this tool using three LinkedIn account types: Core, Advanced, and Advanced Plus.

Each plan comes with a different price tag, giving you the flexibility to choose depending on your needs or budget. That said, the most popular options are Core and Advanced. They are designed for active LinkedIn users who want to utilize the platform’s broad reach.


If you have been using LinkedIn for some time, you may have heard of Sales Navigator. It is a great tool once you know your way around the platform’s user interface.

Here’s why:

  • Advanced Search Capability

The first thing you should know about Sales Navigator is that it can mine leads from your LinkedIn accounts. It looks for the decision-makers of organizations who exhibit the need for your product or service.

As a result, you have a higher chance of engaging them and walking them through your sales funnel until they become customers. What makes it so effective is that it enhances the built-in search capability of LinkedIn.

You can personalize its algorithm to identify and connect with your target groups. It also has a wide range of filters that let you do several things, such as finding similar audiences, saving leads and searches, and more.

  • Lead Recommendations

Regarding lead generation, the key is to reach as many people as possible. It would help to look for the target audience — someone predisposed to your brand. These are potential customers who are more likely to end up buying your product or hiring your service.

LinkedIn Sales Navigator has you covered on this front. It can make lead recommendations based on metrics customized to your LinkedIn profile.

  • Other Advanced Features

With the LinkedIn Sales Navigator, you can do much more than look for high-quality leads. You can use it to log all your sales activities, giving you valuable insight into your performance. Using CRM tools, you can connect them to Sales Navigator and enhance their functionality.

It is also possible to add custom notes, giving you another way to personalize your LinkedIn outreach campaigns. The list goes on.


  • Offers advanced search capability
  •  Effective lead generator
  •  Official LinkedIn tool


  • A bit expensive
  •  Not for LinkedIn beginners


advanced linkedin automation software

Zopto is among the best LinkedIn automation tools for beginners.  It is also designed to help scale up existing outreach campaigns and encourage more conversations with potential customers.  Like other top software solutions, it is a cloud-based platform that can supercharge your sales prospecting and lead generation efforts.  

However, before you get Zopto, note that it is a premium product with a hefty price tag. Moreover, you would need LinkedIn Premium or Sales Navigator to get the most out of it.  


Zopto can be a bit expensive, but its features show cause for the higher cost.

  • Advanced Filters

One of the biggest reasons many invest in Zopto is its advanced search filters. Using this feature, you can find your ideal clients based on industry, company size, location, technology, etc. Once you find your target audience, engaging and converting them into paying customers or clients will be easier.

  • Easy to Use 

As a cloud-based tool, you do not have to download anything to start with Zopto.  In addition, you would only need a few minutes to set it up.  It is an excellent option for newbies who have yet to learn the ins and outs of LinkedIn. The cloud platform is also safer, which is a good thing if you are a beginner. 

  • Choose the Level of Engagement

With Zopto, you have the flexibility to set the level of engagement with each of your LinkedIn campaigns on LinkedIn. You can turn many settings on or off, depending on your preference or business goals.  It includes Free emails, Sequential Messaging, Profile View Generator, and more.

You can adjust them any way you want to maximize engagement and generate results.

  • Safe to Use

Automation tools inherently carry some risks, whatever platform you use them on. Things are the same for LinkedIn. Some tools run with suspicious algorithms that could raise red flags for LinkedIn. Others send mass-produced LinkedIn messages designed to market a service or product.

Using these tools could get you penalized or even banned. With Zopto, you do not have to worry about these things. It is compliant with LinkedIn’s guidelines and is safe to use.


  • Offers advanced filters
  •  Easy to use
  •  Compliant with LinkedIn’s guidelines
  •  Provides outreach campaign flexibility


  • The initial setup is not intuitive
  •  A bit expensive


linkedin marketing

Dux-Soup is one of the more reliable tools on the market today, which is surprising considering that it is a Chrome extension. It means that, for it to work, LinkedIn has to be open the whole time in the background. Nevertheless, many people still use it to connect and engage prospects.

This speaks volumes about the platform’s effectiveness. If you are a beginner looking for an easy-to-use automation tool, try Dux-Soup.


Established in 2015, Dux-Soup emerged as a popular option in a fast, crowded market.

It is easy to see why:

  • Engage Prospects at a Meaningful Level

Dux-Soup is an automation tool that enables hassle-free communication with potential clients and customers. You can use it to send highly personalized messages having higher chances of getting a response. Adding images and other exciting elements to your messages is also possible.

These things are designed to make your interactions seem more realistic and human-like.

  • Effective Prospect Follow-up

Dux-Soup can do the job if you want to generate more business leads. It uses an advanced algorithm that checks prospect profiles, follows their activities, and commends their skills. From there, it will send personalized messages on your behalf. That is not all.

You can leave notes or tags on the LinkedIn profiles of your visitors based on your observations. If you want to follow up on them, you can use these tags to craft a message specifically for them. These features allow you to connect with more prospects and reduce your sales funnel.

  • Download Profile Details

Another reason why Dux-Soup is very effective is that you can use it to manage leads once you get them. It can download your user linkedin profiles and pass them on to your CRM for easy handling.


  • Generate more leads
  •  Manage leads better
  •  Higher chance of conversion
  •  Competitive price


  • Clunky user interface
  •  It can slow a device down

Buyer’s Guide

linkedin automation tools

The safest LinkedIn automation tool can be very useful in generating leads and growing your brand on the platform. The key is to find the right software solution that meets your needs.

Here’s how:

Browser-based Vs. Cloud-based

The first thing you need to know when shopping around for an automation tool is that there are two main categories. Some are cloud-based platforms, while others are browser-based. Cloud-based solutions live in the cloud and will run 24/7 once you set them up.

It will keep running even if you do not log in or when your computer is off. You also get a dedicated IP address, so your LinkedIn account is safe. That said, note that they are usually more expensive.

Chrome-based solutions only work when your computer is on. It also depends on browser caching, which is easier for LinkedIn to detect. However, it is much cheaper and suitable for beginners.


Before shopping for an automation tool, you must determine your needs. Do you want to generate more leads, track progress, or grow your network? Once you determine your business goals, look for a software solution that ticks all the boxes.


Is There a Limit to the Connection Requests You Can Send in a Day?

Yes, you can send up to 50 requests using a free LinkedIn account. We recommend sending less than 20 a day at FindMyProspects.  Premium account holders can send 100, while a Sales Navigator could send many more.

Is It Safe to Use LinkedIn Automation Tools? 

Yes, as long as you use reputable brands with a high level of personalization and other valuable features. You also must not abuse the characteristics of these tools and use them to replicate your normal behavior instead of increasing outputs to abnormal levels.

What Is a Sales Automation Tool?

A sales automation tool is a software solution that can run sales processes automatically, like LinkedIn prospecting and nurturing leads. 

How Can I Generate More Leads Without Being Detected by LinkedIn?

The best LinkedIn automation tool can mimic human behavior and help you generate personalized messages. It can also send these messages incrementally, so everything looks natural. These and other measures are essential if you do not want to run afoul of LinkedIn’s regulations.

Why Should I Use an Automation Tool?

An automation tool can save you time and energy as you build your brand on LinkedIn. It offers an easier path to growth since you do not have to do everything manually.

Which LinkedIn Automation Tool Should You Choose?

linkedin for business

While all of these automation tools are legit, we highly recommend ProspectLadder. It is designed to overcome common customer objections, making it more likely to get a positive response. This tool lets you find the target audience, connect with them, and convert them into loyal, paying customers.

ProspectLadder also helps users with free training materials in a Private Online Community to help them with all recruiting and sales lead generation aspects.


The year 2023 has brought many popular LinkedIn automation tools that have revolutionized how professionals approach networking and lead generation on this powerful platform. From advanced features like personalized messaging and sophisticated targeting to enhanced analytics for data-driven decision-making, these tools have proven to be indispensable assets for businesses, entrepreneurs, and individuals seeking to maximize their LinkedIn presence.

In the ever-evolving digital era, leveraging the best LinkedIn automation tools of 2023 can be a game-changer for those seeking to make a lasting impact in their industries, propel their careers forward, and forge invaluable connections that transcend boundaries.

As we move forward, it is exciting to envision the innovative possibilities that will arise in LinkedIn automation. We eagerly anticipate the continuous evolution of these tools to help professionals thrive and excel in their respective fields.

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Find My Prospects

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