September 1, 2022


LinkedIn events are a great way to make connections with potential leads. They’re easy and accessible while being more personal than any other online platform.

In this blog post, we’ll cover what they entail and how you can use them for your business’s success – so read ahead or continue reading below if you are interested in discovering all there is to know about these interesting tools available today.

What are LinkedIn Events, and how do they Work?

linkedin events

A LinkedIn event is an online gathering that users may access and participate in. They serve as substitutes for live/in-person events and can boost revenue quickly and effectively. They provide a fantastic approach to connecting with potential prospects in a more intimate setting and can be live or recorded. Using LinkedIn Events, you may host webinars, panel discussions, product demonstrations, or even just one-to-many interactions.

Personal lead generation

A few important factors contribute to LinkedIn Events’ potential as an effective tool for hiring and sales. The virtual events allow you to establish more intimate connections with potential leads. Making personal connections is one of the key components of networking. This is particularly valid regarding LinkedIn Events, a potent tool for developing business connections.

Start a conversation when you add someone as a lead through LinkedIn Events. Sending them a note or making a personal connection with them will make it more likely that they will remember you, show up to the Event, and work with you in the future. Making those human relationships that will set you apart from the competition is crucial at a time when so much business is conducted online.

This allows you to get to know potential leads and build relationships with them as they get to know you.

Brand awareness

Building your brand exposure is easy with LinkedIn Events. Building brand awareness for your company is more crucial than ever in today’s cutthroat industry.

Building a favorable link between your business and its goods or services in the minds of consumers is the process of building brand awareness. Creating a great brand may improve consumer loyalty, word-of-mouth linkedin event ad, and overall sales. Customers are also more likely to visit your website, sign up for your email list, and buy from you if they are familiar with your brand. In other words, increasing brand recognition is crucial in helping your company develop.

Your organization’s name and logo will be prominently displayed on the event page when you hold an event on LinkedIn. Potential leads may become more aware of and recognize your brand.

Last but not least, LinkedIn Events give you the chance to produce leads at scale. With the help of LinkedIn Events, you can spread the word about your hiring and sales efforts to a professional audience. This can help you create more leads in less time, which is advantageous for your company.

How to Access a LinkedIn Event

event on linkedin

There are a couple of ways you can access a LinkedIn Event.

The event page

The first is selecting the “Events” tab on your LinkedIn homepage’s left side. By clicking on this, you’ll be directed to a page listing forthcoming online and offline activities that might interest you. You may also look for particular events using the search box at the top of the website. If you know the Event name or location, you can more quickly find it by typing this information into the search field.

List of invitations

Finally, invitations from other users will allow you to attend LinkedIn events.

You’ll find a notification of any event invitations in the “Invitations” section of your LinkedIn homepage. You can discover more about the Event and decide whether or not to attend by clicking on the event invitation, which will take you to the event website.

LinkedIn events might be a great resource if you’re looking for a networking opportunity or a means to contact others in your field. Other people’s Events can also provide the same value if you find an Event where your Prospects are attending.

What distinguishes LinkedIn Live from LinkedIn Events?

You can share live video material with your LinkedIn network using the live streaming service LinkedIn Live. On the other side, LinkedIn Events is an event planning and management solution that enables you to manage events online. Although they aim to facilitate connections with your LinkedIn network, the two services have different objectives.

While LinkedIn Events is excellent for managing and promoting events, LinkedIn Live is best for distributing live video content. Remember that LinkedIn Live and LinkedIn Events can accomplish various goals while organizing your next Event.

LinkedIn Live is your greatest platform if you want to share live video content with your target audience. However, LinkedIn events are the way to go if you want to market your company through an online event. This is usually providing value to the participants.

How to Set Up a LinkedIn Event

Organizing and hosting online events is an excellent technique for fostering community and advancing your business.

How to create the LinkedIn Event

Selecting “Establish Event” under the “Events” button on the left side of your LinkedIn site will take you to the event page where you may create a LinkedIn event. You do this from your Company page, but we suggest you use a custom Banner for the Event and your Personal LinkedIn profile photo.

Then supply the event details for your virtual events. Provide the name, date, location, description, and any other pertinent information for your Event. Make sure potential participants see the value in what they will gain from your Event. If they do not know the value, then they will not RSVP.

How to edit the LinkedIn Event

job search

The LinkedIn events tool allows you to change event specifics whenever you want. Go to the top of the page and click the pencil icon in the upper right corner to edit an event. You may change the Event’s name, description, setting, time, and place from there.

Additionally, you can modify the privacy settings for your Event and add or delete co-hosts. Click “Save” after editing the page to preserve your changes. You can quickly and easily maintain your event information accurately by editing your LinkedIn event.

Invite people

By clicking “Invite” and choosing the connections you want to invite after creating your Event, you can invite your LinkedIn 1st Degree contacts to attend. Sending this exclusively to your first-degree connections who you believe will benefit from your Event is fantastic. There are a few important considerations when inviting people to your LinkedIn event. Before inviting anyone:

  1. Think about your target audience.
  2. Send a Follow-up Message after adding them as a connection on LinkedIn.
  3. Create a tailored message that is particular to the Event and explains why they should go.
  4. Make sure you are interacting with rsvp before the Event.
  5. Lastly, contact event attendees after the Event to express your gratitude for their participation. You can increase the number of people you invite to your LinkedIn event by paying attention to these easy suggestions. Your guests will be displayed on your LinkedIn event page. If you are looking for a way to automatically send Invites to save a lot of time and hassle, check out this software.

To improve the visibility of your Event, you can also post a link to it on your LinkedIn page or other social media sites. Send LinkedIn, Emails and Open emails with an event link to connections.

Tips to Promote Your LinkedIn Event

Using LinkedIn to advertise your Event is a terrific method to increase attendance. Here are some pointers to get you going:

Share your LinkedIn event and event details on the company page.

First, make sure to post about your Event on both your corporate page and personal profile. This will facilitate more visibility and professional audience reach. Use keywords in your Event’s title and description to make it easier for visitors searching for similar topics to locate your Event.

Use groups to increase connection requests.

Groups are another fantastic approach to advertising your LinkedIn event. Finding appropriate groups to share your Event with is a terrific approach to targeting your audience on LinkedIn because numerous groups are dedicated to particular themes or sectors. All you have to do is post about your Event in the group, including a link to the event page.

Marketing channels for broad promotion

Finally, remember to advertise your LinkedIn event through other marketing platforms. For instance, you may send the email to your email list, add a link to the Event in your email signature, or advertise it on Facebook and Twitter. You can promote your Event to the widest potential audience by utilizing a range of marketing platforms.

Utilize AI Tools to help market your Event like in this article. 

LinkedIn Event Ads

How to Gauge whether your LinkedIn Events Were Successful

It’s crucial to monitor the success of your business events if you want to keep them going and improve them.

When you follow up with the RSVPs that did not show up, offer a free recording of the Event. When you follow up with event attendees, ask for their feedback and see if there is anything else you can assist with. It is okay if your Inbox starts filling up with these requests independently after the Event.

LinkedIn Analytics

Analytics is one approach to monitor the success of your LinkedIn event. An effective tool that can assist event planners in tracking the effectiveness of their events is LinkedIn events Analytics.

Event organizers may determine which elements of their Event are succeeding and which still require development by tracking important metrics like reach, engagement, and conversions.

Additionally, an event’s effect on LinkedIn members’ professional advancement can be monitored using LinkedIn Analytics. Event organizers can analyze how their Event has aided participants in furthering their professions by examining the information from LinkedIn member profiles.

In summary, LinkedIn Analytics is a useful tool that can assist event organizers in gauging the effectiveness of their occasions and monitoring their occasions’ effects on LinkedIn members’ careers. You may use this information to analyze the performance of your Event and make the required adjustments.

Monitor the engagement of your LinkedIn Events.

Monitoring engagement is another way to determine whether your LinkedIn event succeeded. Track how many people like, comment, and share your event page.

LinkedIn will suggest your Event to other similar profiles as the RSVPs for your Event increase. This is where a lot of value comes to you as the host.

For several reasons, engagement is a crucial sign that your LinkedIn event was successful.

First, engagement ensures that attendees are genuinely engaged in the Event and are not merely present out of obligation.

Second, participation fosters a sense of community and camaraderie among attendees, which can increase everyone’s enjoyment of the Event.

Third, participation is a useful indicator of how well the Event was received overall, which can help you plan better events in the future.

Finally, participation can promote your Event through word-of-mouth referrals, which may attract more future attendees. LinkedIn’s algorithm will also start promoting your Event to connections with 2nd and 3rd+ degrees or more to increase attendance.

Engaging guests guarantees that they are truly interested in the Event, fosters a feeling of community among attendees, and can encourage word-of-mouth advertising, so in short, engagement is a key indicator of the success of your LinkedIn event. Through this, you’ll be able to tell how interested people are in your Event.

Follow up with attendees.

Finally, remember to follow up with attendees after the Event.

A LinkedIn event is a great way to create awareness about your brand and connect with potential customers. However, the work continues once the Event is over. In order to maximize the return on your investment, it’s important to follow up with attendees and continue the conversation.

By reaching out and engaging with attendees after the online Event, you create an opportunity to nurture relationships and build trust.

Moreover, you can also collect feedback about the Event and use it to improve future online events. So, if you want to make the most of your LinkedIn events, remember to follow up with attendees afterward.

When taking these steps, you can ensure your LinkedIn Events are successful.

Why you should Automate Lead Generation and Invitations

target audience

Accommodating all possible event attendees will be challenging if your firm expands. Please give it to Automation to handle. While you are away from the computer, Automation, and Data Scraping Software can automatically send invitations to potential attendees and generate leads. Here are some reasons why this is crucial:


Saving time is key to automating your lead-generating and event invitation processes.

You and your staff can concentrate on other aspects of the business by automating monotonous chores. This will also enable you to concentrate more on the specifics of your LinkedIn event, making it a more successful virtual event.

This allows your company to grow in various ways, resulting in exponentially higher productivity. You will need to produce leads more quickly as your firm expands. You can meet the demand with Automation.

Improved leads

Businesses can more rapidly and effectively target a wider set of potential clients by employing this technique.

Additionally, automated lead creation frequently produces higher-quality leads because the leads are produced under specified business-specific criteria. Your virtual gatherings will be much more successful if all the attendees are automatically chosen to match with you and your LinkedIn account.

Because of this, companies that employ a particular kind ofLinkedIn and Email Outreach Software are more likely to experience a rise in sales and a drop in marketing expenses.

More leads = more production

Automated lead creation is a popular strategy firms use to maintain a healthy sales funnel. However, some people need to be more skeptical about the effectiveness of automatic lead creation for handling big volumes of leads. Let’s examine this query in more detail.

Automated lead generation systems are generally made to manage many leads effectively. Leads are sorted and prioritized using algorithms, and repetitive processes like emailing and following up are automated. This implies that companies can produce many leads while maintaining quality and effectiveness.

There are, of course, always exceptions, and certain automated lead generation systems might not be able to handle a huge lead volume. However, automatic lead creation is typically more than able to take a lot of leads efficiently.

How to Automatically send Invitations to LinkedIn Events?

Advertising events and distributing the event URL to every potential participant can be trying. Especially when your firm expands, the leads can occasionally become too much to handle. This issue has a straightforward, effortless remedy. Sending event invitations, connection requests with follow-up invites, and event follow-up messages may all be accomplished with LinkedIn and Email Outreach Software.

A straightforward Event Inviter would be helpful if you want only some of the options-channel marketing touches mentioned above. TheAutomation and Data Scraping Software can distribute an event link to many potential guests that meet the required criteria. The criteria, the invitation’s event format, and the frequency are all needed; the relationships will follow.


Creating a LinkedIn event tailored for sales and recruitment can be a game-changer for your professional growth and business success. By harnessing the platform’s features, engaging with your target audience, and delivering valuable content, you can leverage the power of LinkedIn to expand your network, drive sales, and attract top talent.

So, go ahead and start planning your next LinkedIn event, and unlock the full potential of this powerful tool for sales and recruitment.

About the Author

Camden Glaubitz

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