November 21, 2022


Sales are all about building relationships. It’s a process of finding out what the customer wants, and then giving it to them. There are two main ways to go about this: inbound or outbound sales. Inbound selling is based on attracting customers through content and providing value before asking for anything in return. 

Outbound selling is more traditional, involving actively reaching out to potential customers and trying to sell them on your product or service. So which one is right for your business? Inbound sales strategies are a popular method of building customer relationships and closing deals and are inexpensive and fairly easy to implement. 

What is the most effective approach? Both methods come with pros and cons and can provide you with the best possible solution for achieving your sales goals of maximizing profits in the market. The ideal marketing strategy includes both Inbound and Outward Marketing techniques. Keep reading to learn strategies, tactics, and software for outbound vs. inbound sales pitches.

Inbound vs Outbound Sales

sales strategies

Inbound sales can be the best sales approach for developing scalable relationships that will increase your customer’s success. Using Outbound Marketing Strategies, you reach out to potential buyers while providing information about your product or service.

In the end, your digital marketing materials attract customers and provide incomparable value. With outbound sales, you create a sales funnel for the target market and could potentially spend a lot of money interacting with consumers not interested in what the product is selling if not done correctly.

Tell me the difference between inbound and outbound sales

What differentiates inbound sales from outbound sales and who initiates the sales? The inbound sales team starts sales and outbound salespeople start contact with prospects. Instead, the prospect comes to the business and the salesperson comes to the prospective client. 

Inbound allows a client to search the website, view a web page, or schedule a free consultation. The prospect initiates the contact by sending an e-mail for a downloadable PDF file and an inbound salesperson will contact them later.

What is inbound sales?

Inbound sales can be an effective way of selling products. The salesperson is focused on addressing the pain points of their customers, acts as the trusted consultant, and adapts their sales reps process to meet their needs. 

Inbound sales begin with recruiting qualified leads via inbound marketing including video marketing, social media, and blogging, aimed at attracting interest from the audience. Inbound salespeople want to know about their problems. The results are helpful if the product is suitable and addresses a need.

What are outbound sales?

Outbound sales refer to showcasing products and services in a sales channel to unknown consumers aimed at generating engagement. Outbound sales often include contact forms like cold calls, email marketing, social selling, etc. contacting a person to create leads rather than waiting until a lead comes. 

Many businesses have dismissed outbound marketing as being intrusive and have been criticized for introducing it if it is spammy and not done with the intent to help others when they need it.

Inbound Sales Vs. Outbound Sales

Is inbound sales a good strategy?

How can you imagine the potential inbound sales? Don’t think it is as easy as thinking that someone would want your product so they call you. Can you list the ways you can help people in organic ways to get to your business? 

Can someone go online and find your business easily if they are actively looking? Making sure your online presence is complete and accurate can be one way of creating inbound revenue. 

The main thing is that the content is often created specifically for interest prospects and placed where interested persons can see it independently from others.

If you are targeting an audience that doesn’t respond well to outbound sales

Some people prefer to do research and buy independently on the internet. In addition, when a person or business is selling directly to the individual, they may view your cold calls as annoying as well as inefficient. Inbound sales reps can be an effective way to attract new customers and retain them for your brand. 

You should avoid comparing your strategies and tactics with others if they are not the same type of product or service. Unlike other online platforms such as Hubspot and Linkedin e-commerce platforms, they can also be useful in developing content marketing strategies.

Tell me about the inbound sales process

Each inbound sale is largely different since all potential buyers have different needs and interests before making a decision. Some people simply read an article and buy a $1,000 product while others need 10 – 20 articles on a long-term basis before they decide. 

Inbound sales processes require an understanding of how they work and how their customers are going to react to the changes. So you can design an integrated sales process to support customers throughout the sales cycle.

If you have a product that a lot of people search for online

This can be a double-edged sword because it could mean you have a lot of competition. Inbound sales are difficult to implement even when there’s no way to do something completely new. 

Even a slight comparison with the above terms may require more research and education from prospects than prospects can provide. Then inbound is the most important. But if you’re looking to create content to get the people into your site, then it’s an opportunity to get them to your site.

If purchasing decisions don’t require too much time

It helps if people have a quick way of deciding if they want to buy something quickly. Generally, if your product will take 1-2 months to be sold with a high selling price and will require excellent content marketing and inbound selling skill and enough cash to sustain long cycles. 

Typically outbound sales reps will be the key to closing the deal if there are a high number of tickets or longer sales cycles. Nevertheless, there are several exceptions also.


How do I identify and find the perfect client? When you are selling a WordPress plugin that allows you to upload compressed files to the WordPress site, you must consider the types of information, tools, and resources you need to attract your ideal client. 

Is it true that blogging is slow and not fast enough? Do they need your widget? This will help you get people to take interest in your solutions and make a decision about how to respond.


When you’re selling a product or service, it’s important to know your audience. Giving advice can help connect with potential customers and convert them into buyers. The advice can also help build trust with potential customers, which is essential in the inbound/outbound sales rep process. 

By providing valuable advice to your audience, you can help them better understand your product or service, and make a decision about whether or not to buy from you.

If you have a unique advantage when it comes to creating content

target audience

Some firms employ excellent writing and editing team members and subject matter experts as the face of their content. 

If you have a unique advantage when it comes to creating content, you should make the most of it. Content is one of the most important elements of inbound marketing, and if you can create high-quality content that engages your audience, you’ll be well on your way to success.

But what makes a piece of content truly great? And how can you make sure your content stands out from the crowd? Here are a few tips:

1. Find your voice. Don’t try to copy other people or brands – find your unique voice and style, and stick to it. This will help you stand out from the competition and attract attention.

2. Be original. Don’t recycle old ideas or topics – come up with fresh, new ideas that haven’t been done before. This will help keep your audience engaged and interested.

3. Write for humans, not robots. Make sure your writing is easy to read and understand – don’t use complex jargon or industry buzzwords that will confuse your readers. Keep things simple and engaging!

4. Tell a story. People love stories – they help engage the reader and make them feel involved in the content.

If you’re a startup without a lot of capital to invest in a sales team

Inbound sales pitch are gaining popularity due to the ability to create content and reach a huge number of users on your website. Inbound marketing can offer you rapid, cost-friendly results particularly when you start while hiring traditional sales teams can be costly. 

Inbound and outbound sales are two different methods of selling, and each has its advantages and disadvantages. To decide which type of sales is right for your startup, you need to understand the difference between inbound and outbound selling. Inbound selling relies on attracting customers through content, while outbound selling reaches out to potential customers. 

Inbound selling is cost-effective and can scale well, but it takes time to attract enough leads to make a sale. Outbound selling is more expensive but can close deals faster because the seller has more control over the process.


You must develop content that connects with them and places it where the target audience is looking for a solution. That may involve making a website to answer their most frequent queries or making a YouTube clip that ranks for the most searched term you want to attract.


When we get in touch we can encourage them to explore our solution and find the solution they are seeking. If you look back at the image-compressor-type WordPress plugins example you should tell them about the tool to aid them.

What is easier inbound or outbound sales?

Outbound sales are difficult and may be harder for outbound sellers. In the case of outgoing sales, salesmen must conduct research on a client, identify pain points to solve problems and call the decision-makers to get their solution. 

Outbound sales can be extremely difficult. Take a look at the average 7 prospect touches to contact and land buyer.

Define your identification process

During a non-identified phase, sales personnel do not know who’s actively involved in the buying process. Instead, sales representatives pick up buyers who think the product is a good match and call them randomly in the first round. 

There has been an increase in buyers entering the awareness stage of their buying journey. Initially, active purchasers must target them, but salespeople don’t distinguish between active and passive buyers. 

Inbound salespeople have a unique ability to differentiate active from passive buyers, thereby focusing their attention on those buyers already at the awareness stage of the buying experience.


In the decision phase, customers decide what solution to choose. Then the customers can select the best product from the list in their chosen category and then choose the supplier who is best suited to them. 

This is an important stage in the buying process, and you must understand what your customer is looking for so you can provide them with the best possible solution.

Define the connection process

To make a sale, there must be a connection between two people. This process can be facilitated through outbound or inbound selling methods. In outbound selling, the marketer takes control of the conversation and drives it toward a close. They are often seen as pushy and insincere if done rudely. 

In contrast, inbound selling relies on attracting customers through content and nurturing leads until they are ready to buy. It is seen as more genuine and helpful to customers. 

However, outbound selling is still one of the most powerful ways to build trust, close big deals, and maintain control over accounts during tough economic times when budgets might be tight.

Define your buyer’s journey

To create a successful sales strategy, you need to first define your buyer’s journey. What is the process that leads a potential customer to buy from you? Understanding this process is essential to map out your marketing and sales efforts.

Develop a sales process that supports your buyer throughout the journey

marketing strategies

Once you define a purchasing journey you can start building your sales processes. Unlike traditional sales teams which design sales processes first, inbound sales teams develop sales processes after defined purchasing steps. 

This Inbound Selling Process supports the buyers in all aspects of the purchase. Salespeople have a clear focus throughout the buying and selling process but no conflict among them. How do salespeople help clients with their awareness process?


Throughout consideration, buyers define their challenges or objectives and commit to tackling them. It examines various methods available in solving a given problem to achieve a specific goal. To get a better understanding of your buyers’ decision process, think about:


In this awareness phase buyers determine what challenges are being faced and what goals they seek and decide whether this is the right priority for them. How should one know buyers’ awareness level?

Building Strong Inbound & Outbound Sales Strategies

All sales organizations should have unique strategies and processes for preparing, engaging, and converting outbound and inbound sales opportunities. 

The basics of a good strategy should apply equally to the outbound sales and inbound sales strategies. This entails: As your team goes through all the components your strategy becomes clearer.


There is never a one-size-fits-all answer when it comes to sales. The best way to find out which approach works best for your company is to try out both inbound and outbound selling methods and see which one brings in more customers. 

Inbound selling has become increasingly popular in recent years, but outbound selling is still one of the most powerful ways to build trust, close big deals, and maintain control over accounts. 

It’s important to understand your buyers’ journey so you can map out your marketing and sales efforts accordingly. We hope this article and the software help you with your Inbound and Outbound Sales.

About the Author

Michael Glaubitz

Michael has over 22 years in Public Safety but has always had side jobs. From Logistics to Real Estate, Finance, and Staffing there have been many experiences. These all lead to Social Selling and Marketing as both a Salesperson, Small Business Marketer and Recruiter. By combining all of this experience with an innate desire to serve others he plans to deliver more value than you can handle.

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