January 3, 2023


If you’ve ever experienced the frustration of having a full pipeline of projects but not enough quality full Sourced candidates to fulfill them, then you know the importance of having access to qualified candidates. Unfortunately, building and maintaining such a pipeline is no easy feat.

Building a Pipeline of Sourced Candidates can be extremely time-consuming and require extensive resources, making it difficult for businesses to take on by themselves.

In this blog post, we’ll explore some of the common challenges faced when trying to develop a long-term pipeline of qualified sourced candidates so that your business will have what it needs when opportunities arise.

What are Qualified Sourced Candidates?

Qualified sourced candidates are those who have been identified as potentially successful new job applicants or team members by a recruiting professional, often through an in-depth process of researching, screening, and interviewing.

This includes professionals with extensive experience in the field beyond having the right qualifications on paper. Such as specialized skillsets, unique industry knowledge, and connections to the organization’s target market.

At its core, qualified sourcing candidates is about finding talented people who have both the skillset and cultural fit to succeed at a company—all while saving time for recruiters. Those who possess these traits make ideal hires because they understand how to add value from day one of their employment with an organization.

Key candidate sourcing metrics

Candidate Sourcing Tools
  1. Time for hire by source

Time for hire by the source is a powerful metric to consider when assessing the success of a candidate sourcing campaign. Knowing how long it takes new passive candidates sourced from different sources to be hired can help employers make data-driven decisions that improve their recruiting process strategy overall.

With this data, recruiters can identify which sources are bringing in quality candidates quickly and tailor campaigns accordingly, helping speed up their time to hire even more.

  1. Cost per hire by source

Cost per hire helps businesses to determine how much money they are spending on search, recruitment, and candidate sourcing process. Keeping track of Cost per Hire by Source allows businesses to allocate resources more efficiently and make informed decisions.

Cost Per Hire metric can also be used to compare traditional tools and technologies used in providing cost estimates for recruiting processes. By assessing the Cost Per Hire sourced from various candidates and sources, businesses can get a better insight into their hiring investments. Additionally, it can develop strategies for the successful sourcing of new candidates moving forward.

  1. Candidate pipeline output

Regarding Candidate Sourcing Metrics, Candidate Pipeline output stands out as an essential and often overlooked metric. Candidate pipeline output gives recruiters information regarding the output rate in their candidate recruitment process, evaluating the rate of candidates moving through various stages in their recruiting process.

When Candidate Pipeline output is monitored and measured, recruiters can more accurately assess and determine how well they are doing when sourcing reliable and desired talent pipeline. With Candidate Pipeline output, recruiters have key data which can help them to make sure that hiring processes remain efficient and free.

  1. Rejected candidates by source

Rejected candidates by the source is another important metric in key candidate sourcing. It not only helps employers keep track of their rejected candidates, but it also places emphasis on further refining the recruitment process and improving the overall hiring process.

Rejected candidates by source allow hiring managers to take a closer look at which sources they are employing to acquire viable candidates. This metric plays a vital role in developing a comprehensive understanding of what sources work best for each particular position to ensure successful recruitment.

It can be difficult to measure some things as intricate as new job boards recruitment, but rejected candidates by source provides crucial insight into the effectiveness of candidate sourcing.

Challenges of building a pipeline of qualified sourced candidates

Talent Sourcing

1. Lack of Awareness

One of the primary challenges of building a pipeline of qualified sourced candidates is a lack of awareness. Many job seekers are not aware of the benefits of working with a staffing agency, and as a result, they may not be actively searching for jobs through these channels.

Additionally, many job seekers are unaware of the specific services that staffing agencies offer, and as a result, they may not be utilising these resources to their full potential.

2. Lack of Understanding

Another challenge related to lack of awareness is lack of understanding. Many job seekers do not understand how staffing agencies work or how they can benefit their career search.

As a result, they may not use these resources to their full advantage or may even avoid them altogether.

3. Misconceptions

In addition to a lack of awareness and understanding, there are also several misconceptions about staffing agencies that can prevent job seekers from utilising these resources. For example, some job seekers believe that working with a staffing agency will limit their options or that they will only be considered for low-level positions.

However, these misconceptions are often unfounded and can prevent job seekers from finding the best possible opportunities.

4. Competition

Another challenge that can impact the ability to build a pipeline of qualified sourced candidates is competition. Many staffing agencies are competing for the same pool of job seekers, and as a result, it can be difficult to stand out from the crowd.

Additionally, many companies are now using social media and other online tools to recruit candidates, which can make it even more difficult to attract attention.

How can you ensure that your pipeline is filled with quality candidates?

Passive Candidates

Building an effective pipeline of the most qualified candidates takes more than simply a job posting list and waiting for applications. Companies need to develop efficient candidate sourcing strategies that are tailored to their individual needs.

One of the most important steps is to make sure you have a clear understanding of what exactly your company is looking for in a qualified candidate.

This means having specific criteria for the candidates skills, experience, and personality traits necessary for the role and a clear understanding of the job description and requirements.

Once you know what you’re looking for, it’s important to create an effective sourcing strategy. This could include social media, attending job fairs and industry events, utilizing online recruitment platforms, or conducting targeted outreach to experienced professionals. For Outreach we recommend this LinkedIn and Email Outreach Software.

By leveraging a combination of these tactics, companies can ensure that their pipeline is filled with quality candidates who are the right fit for the job and company culture.

Finally, it’s important to reach out and engage with potential candidates so that they feel supported throughout the recruitment process. By taking the time to build relationships with potential candidates, companies can increase their chances of finding the perfect fit for their team.

What is Sourcing | Types of Sourcing | Ways of Sourcing

Tips for building a pipeline of quality-sourced candidates.

Finding the right candidate to fill a job can be a daunting task, especially if you need someone quickly. But creating a pipeline of quality-sourced candidates doesn’t have to be overwhelming.

  1. Understand the job requirements

To get started, it’s important that you first understand the job requirements and identify any unique candidates skills or talents that may make the job difficult to fill. Once you have a clear understanding of what you’re looking for, then the process of sourcing quality candidates becomes much simpler and more efficient.

By incorporating this step into your hiring process, you will be able to maintain source quality candidates with much less effort.

  1. Start your search with former candidates

One great way to build a quality pipeline of candidates is to reach out to former job applicants. Whether you were previously impressed by an applicant’s skills and attitude or the individual seems like a good fit, re-engaging with past applicants can be an effective and efficient step in filling positions.

Many times, candidates who’ve previously applied may still be looking for work or are open to considering new options – they may even have improved their credentials while waiting for the perfect opportunity. If you had plans to hire previously, there’s no time like the present.

Connecting with former candidates is an excellent option for finding potential employees who could kickstart your hiring process.

  1. Know the difference between sourcers and recruiters

When building a pipeline of quality-sourced candidates, it is important to understand the subtle difference between working with sourcers and recruiters. Sourcers provide referrals like existing employees or college alumni networks, while recruiters are the professionals responsible for actively recruiting potential top talent.

The key takeaway here is that sourcers should be utilised primarily to supplement active recruiting efforts conducted by experienced recruiters. Together, they can help you build a strong pipeline of quality-sourced candidates that can benefit your organisation in the long run.

  1. Plan your sourcing strategy

Another key to success has a well-thought-out sourcing strategy. When building your plan, consider approaches you’ve used in the past and look for new ways to attract potential talent.

Spend time evaluating sources like job boards, social networks, university programs, and internal employee referrals to find what works best for your organisation.

How can you keep your pipeline full throughout the year?

Sourcing Efforts

Having a full pipeline throughout the year is incredibly important for any business, big or small. Keeping your pipeline consistently full is essential to ensure that you have enough leads and prospects coming through so that you always have something to work on.

Here are some tips to help keep your pipeline full all year long: 

1. Leverage Referrals

Networking and building relationships with current customers can be an excellent source of consistent referrals throughout the year. Leveraging referral programs can get your brand in front of more people at once, potentially increasing prospecting for leads and opportunities. 

2. Focus on Content Marketing

Content marketing can go a long way towards keeping your pipeline growing throughout the year by providing helpful information about what you do. As well as giving customers insight into how they could benefit from working with you.

Utilizing SEO-optimized content will also enable potential customers who search for solutions related to yours to find it easily online.  

3. Nurture Your Existing Leads

Building relationships with existing leads should be an important focus throughout the year if you want to keep those leads within your pipeline. This is better than letting them slip away altogether or into competitor pipelines. Utilize Email campaigns and automated lead nurturing tools.

Such as email automation platforms or customer relationship management (CRM) systems. It makes them easier for businesses to reach out regularly without taking too much time out of their day-to-day activities each week. 

4 . Implement Automation Tools

Automating tedious tasks can free up valuable time that would otherwise spend manually entering data. It will also save time after cold contacts repeatedly every day. Consider implementing automation tools such as chatbots, AI content writing technology, Outreach Automation and web forms. These help streamline processes while helping prospects move down the sales funnel quicker than ever before.


Qualified sourced candidates are individuals who have the potential to fill an open position at your company. There are key metrics that you can use to source these prospective candidates. The challenges that you may face when building a pipeline of qualified sourced candidates.

However, by following some best practices, you can ensure that your pipeline is full of quality-sourced candidates. These tips will help you build a pipeline of quality-sourced candidates to keep your pipeline full throughout the year.

About the Author

Michael Glaubitz

Michael has over 22 years in Public Safety but has always had side jobs. From Logistics to Real Estate, Finance, and Staffing there have been many experiences. These all lead to Social Selling and Marketing as both a Salesperson, Small Business Marketer and Recruiter. By combining all of this experience with an innate desire to serve others he plans to deliver more value than you can handle.

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